Is your organization on the frontline?
The way consumers seek, shop and buy has changed faster than any other time in history. We have gone past trying to deliver what the consumer's wants or even what Apple did by creating solutions before consumers knew they wanted it. We now look to efficiently and concisely measure what the consumer is doing to deliver the best consumer experience and product or service. On July first Kurt Salmon will be sharing more on this https://vimeo.com/106442196. Also, speaking will be the President of Uber and the Head of Deloitte Digital.
Its not just changing the consumer experience but changing the business world itself: "The world’s largest taxi firm, Uber, owns no cars. The world’s most popular media company, Facebook, creates no content. The world’s most valuable retailer, Alibaba, carries no stock. And the world’s largest accommodation provider, Airbnb, owns no property. Something big is going on." - Author unknown.
What is your organization doing to stay on the front line of the digital revolution? Please comment on what your organization is doing or what you see as the biggest challenges for keeping or gaining a competitive edge with digital.
For those in Tokyo, interested in learning more about whats happening on the front lines of the digital revolution there is a chance to hear:
President of Uber, Head of Deloitte Digital Strategy & Head of Kurt Salmon Retail Ops at the "Going Digital" event where they deliver keynotes on the digital revolution of business, this July 1st! cmosummit.peatix.com
...with a chance to meet 10 CMOs, MBAs & Masters from around the world in an organized idea-sharing activity. Get tacit knowledge on what industry leaders are doing in the digital revolution that effects how we do business, shop, travel and more